We seek an experienced SEO Link Builder to join our growing SEO team. While we have already established a strong online presence through successful content and SEO efforts, we now aim to elevate our backlink profile by acquiring more authoritative links.
As a Link Builder, you will report to the SEO Manager, collaborating to develop and execute an effective link-building strategy. You will be responsible for proactive outreach, external communications, and supporting our SEO Manager and Content Team in acquiring high-quality backlinks to strengthen our website's authority.
Responsibilities
- Develop, implement, and own our link-building strategy
- Identify relevant websites and key contacts for backlink opportunities
- Evaluate sites based on domain rating, backlink profile, and organic traffic
- Research domains to identify potential risks, such as Private Blog Networks (PBNs)
- Audit existing content to uncover backlink opportunities
- Conduct active outreach through email, social media, forums, and other relevant channels
- Build relationships with website owners, bloggers, journalists, and influencers to secure backlinks
- Provide strategic recommendations to the Content and SEO teams to improve link acquisition
- Monitor our website’s backlink profile and performance, providing regular reports to management
Requirements
- Proven experience as a Link Builder or SEO professional with a strong focus on link-building
- Broad knowledge of SEO, content marketing, and their best practices
- Extensive experience in outreach and engaging potential backlink partners
- Proficiency in SEO tools, preferably Ahrefs
- Strong ability to negotiate backlink agreements
- Strategic mindset with the ability to build and manage an effective link-building campaign
- Excellent written and verbal communication skills
- Highly structured, organized, and detail-oriented
- Ability to work autonomously with a self-motivated approach
- Creative mindset, capable of finding innovative ways to attract high-quality backlinks