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Digital Marketing vs. E-commerce

Digital Marketing Vs E Commerce

Are you looking to start your own e-commerce business? Or are you just starting out with a digital marketing strategy? In this post, we’ll discuss the similarities and differences between these two types of businesses.

What is Digital Marketing

  • Digital marketing is the use of online marketing channels to reach target audiences.
  • Digital marketing channels can be either paid or unpaid.
  • Digital marketing is the process of using the internet, mobile devices, social media, blogs, and other platforms to drive traffic to a website or convert customers into leads/customers/clients, etc.

What is Ecommerce

Ecommerce is a type of business that involves the selling of goods or services over the internet. It’s one of the most popular ways to sell products online, and it can be used to sell physical products as well.

Ecommerce is a great way to reach customers who aren’t necessarily looking for your brand but may still find value in what you offer. This can help boost sales by encouraging people to purchase something they didn’t know they wanted until they saw it on your site!

There are some similarities…

In fact, you might have heard of both of them before.

Both are digital marketing and sales channels that use the internet to sell products or services directly to customers. These are examples of an “online business”—a company that has built its business around the internet and uses it as its primary medium for delivering goods/services (or at least some part).

Is One Better Than the Other?

Both are used to sell products online, drive traffic to a website and generate leads. They both help in increasing brand awareness and generating revenue. However, there are some differences between e-commerce and digital marketing that you should know about before deciding which one works best for your business:

  • E-commerce focuses on selling products directly through an e-commerce website or other channels like social media platforms, email marketing, etc., whereas digital marketing focuses on building up consumer awareness of your brand through various channels like search engine optimization (SEO) as well as display ads on different websites/apps, etc., which ultimately increases traffic volume & engagement. In addition to this, there’s also digital advertising where companies advertise their products by paying third-party sites who host adverts next to their content; this helps increase the number of visitors coming back again because they see something interesting – either related content or simply because it looks interesting!

The Difference Between eCommerce and Digital Marketing Boils Down to Goals, and Differences in the Way They Will be Attained.

Ecommerce is the process of selling goods and services online.

Digital Marketing is the process of marketing your products or services online.

Ecommerce is more focused on selling products, and Digital Marketing is more focused on selling services.

If You Need Help…

If you need help, we can help. We at Synergy Advantage have the experience and expertise to get your business off on the right foot in digital marketing, e-commerce, SEO, and graphics.

At the end of the day, digital marketing or e-commerce can be used to accomplish a goal. Both have their own advantages and disadvantages, but they both can help businesses grow and reach their potential.


Digital marketing and e-commerce are similar in many ways. Both are based on the idea that customers can be targeted with advertisements and then purchased directly from the company website. The difference is really in how those goals will be accomplished; whereas digital marketing is focused on a more general population, e-commerce is more likely to appeal only to your most loyal customers or those who want to buy something specific.

If you are looking for the best team to help you with your digital marketing and e-commerce needs, you may go ahead and contact us at Synergy Advantage now!