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Organic vs. Paid Digital Marketing Strategy

Organic Vs Paid Marketing

In the world of online marketing, there are two main types of strategies: organic and paid. Organic means that you’ve built up an audience through word-of-mouth or other sources over time, so when you launch a new product or service, people already know about it and are interested in buying it. Paid digital marketing refers to buying an ad on social media or elsewhere online to attract people who have not yet heard about your business. Both methods have their strengths and weaknesses—and they can even work well together!


Organic marketing is the natural growth of a brand through word-of-mouth. It’s free and it takes time to build, but it’s earned.

Organic marketing is like the foundation of your business – if you don’t have one, no one will know what your product or service offers. On top of that, organic SEO can be complicated to achieve because search engines like Google don’t reward companies who use paid ads or services that provide information about their products or services (like testimonials).


Paid digital marketing is the act of paying for a service that will increase the visibility of your brand or product on the internet.

Paid digital marketing can be very effective, but it can also be expensive. The strategies used in paid digital marketing include paid search, social media advertising, and display advertising.

Combining the Two

When it comes to organic and paid digital marketing, there are two options: let your current customers know about your products and services, or pay for word-of-mouth advertising. If you’re using a small budget, then the latter option makes sense—you can’t expect much from people who are just starting out in their careers or businesses. But if you have more money than time and energy on your side (and likely want to grow faster), paid to advertise is probably the way to go.

To make sure that both strategies work well together, it’s essential not only for each person working within an organization but also for everyone involved in making decisions about where best to spend their money on these campaigns: marketing professionals need access not only information about potential customers but also insight into what motivates them when making purchases; salespeople need information about which products will sell better based upon past performance data; executives must make decisions based upon metrics like cost per acquisition/conversion rates so that they know whether certain measures are worth pursuing at all costs compared with others which would yield better results overall once implemented fully across all departments involved

Both paid and organic digital marketing can be very effective, but they have distinct advantages. Organic digital marketing is the foundation of your overall marketing strategy. It drives traffic to your website and builds trust with consumers. Paid digital campaigns are a supplement to this approach, which allows you to reach new customers who may not be aware of or interested in organic content yet.

Both approaches are vital components of any successful long-term marketing plan, but there are certain factors to consider when deciding which method works best for you.

In Conclusion…

Organically and paid are not mutually exclusive. With the right combination of organic and paid, you can get the best of both worlds. It is important to remember that a good digital marketing strategy needs to be multifaceted and multi-platform, so don’t just rely on one method alone when planning your campaign.

If you are looking for a team to help you with your marketing efforts, you may go ahead and check our website or contact us for more information.