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Take Your Business To The Next Level: Growing Your Team

Take Your Business To The Next Level Growing Your Team

As your startup business grows, you will soon find yourself hitting a plateau in your growth. At such a time, you should start thinking about expanding your team. Having more heads around to help with the work has multiple advantages such as giving you more time to focus on growing the business than running it. They can even be a resource for better ways to run or grow the business.

But hiring employees to fulfill your needs isn’t a simple endeavor. There are many things to consider such as experience, skills, character, and other factors. On top of that, you will also have to compete with other businesses that are looking for similar talents. Hiring the right people can be costly in both time and money, so it would be best to figure out first what your business needs and slowly build up your team as you go along.

Business roles

Though different businesses in different industries may have different needs, there are some general roles that can apply to the majority. Here are some startup roles that you may want to consider when you start thinking of growing your team:

  • Chief executive officer (CEO) and chief operations officer (COO) – These are the most important roles that you’ll need to fill in your expanded team. They are the heart and soul of the company. The CEO is usually in charge of the big picture and guiding the company’s vision. The COO is the more practical of the two and handles the day-to-day responsibilities, making sure the company is performing smoothly.
  • Product manager – This role is focused on everything related to your products. This includes product strategy, design, and development. Your product manager works closely with other roles to create, develop, and market your products.
  • Chief technology officer (CTO) – A CTO is becoming a more essential role since a lot of businesses rely on various technologies to function. This is even more important if your business is a tech startup. At the start of your business, you may rely on freelancers to fill in your technology needs, but as you go along, adding one to your own team will have long-term benefits. They can help you decide what technologies can provide the best advantages to your business and also manage the integration and maintenance of these systems.
  • Chief marketing officer (CMO) – The person in this role focuses on how best to bring your products to your consumers. Hiring someone with a wide range of marketing skills can be crucial in bringing your brand and product to a larger audience. This can include skills like digital marketing, social media management, SEO, and community management. Aside from promoting your products through marketing and ads, a community manager can also interact with the community around your product to maintain positive relations with your audience and to serve as a conduit where customer feedback can help improve your products or service.
  • Sales manager – Here we have someone who focuses on generating leads and converting them to sales. Hiring a skilled sales manager can lead to more income for your business which you can use to further grow your team.
  • Chief financial officer (CFO) – A CFO is all about your business’s accounting and finance. They stay on top of your books and help make sure your money is going where it is supposed to go. They can oversee tasks such as securing a loan for everyday things such as employee wages and payments to suppliers.
  • Customer service representative – As long as you have customers, customer service will always be an essential part of your business. The larger your customer base, the more you will need a customer service representative or even multiple customer service representatives just so your customers’ concerns get addressed by the right people. It is an essential role that will build and maintain a positive impression of your brand. Plenty of customers judge a business’s quality by how their customer service handles their issues so getting a good quality customer service rep can do wonders to your business image and brand.


As stated before, you may not need all of these roles, or you may need different ones depending on what business or industry you are in and at what stage your business is in. There really is no one size fits all approach to growing your team because there are many factors that go into what to hire for and who you should hire. The important thing to remember is that you need to find people who share the same vision as you and who agree with your values as a company. Once you get that right, then you can look into finding people with the right skills and talent to help bring your company to the next level.

If you’re having trouble finding those talents, get to know our team at Synergy Advantage to see if we can fill some of those roles for your business! Contact us at 1-855-534-6273 today!