If you look around you right now, you most likely have your smartphone or mobile device within arms reach of you. You may even be reading this article on a mobile device right now. You would be one of more than five billion smartphone users worldwide who on average spend a total of around 4 hours on the phone every day. 

Now, what does that mean for your business? Digital marketing is about getting potential customers’ attention and being where their eyes are at is one of the key ways to do that. If that many people spend that much time on mobile devices, it would be a missed opportunity for your business to start marketing in that space as well. That is where mobile marketing comes into play.

What is mobile marketing?

Mobile marketing is applying marketing strategies to target mobile device users. This can include reaching them through SMS, emails, push notifications, apps, social media, and mobile websites; and this can cross over with other marketing strategies like content, email, or social media marketing. Since most people are switching to their cellphones and tablets for most of their media consumption, you might even say that mobile marketing will have to be a consideration when creating other digital marketing strategies.

Why use mobile marketing?

• Accessibility and timeliness – our phones are with us for most of the day. That means an email, push notification, or app alert letting your potential customers know about a great deal for a product in your online store can easily be viewed at any time of the day. The ubiquity of cell phones and access to the internet has changed how people consume media on the internet. Last year, 56% of all web traffic was through a cell phone or mobile device. Being able to reach them on mobile will increase your chances of getting a response or purchase from them.
• Global reach and segmenting – Because most people around the world have access to a mobile phone, that means your business will be able to reach out to all of them through mobile marketing. More importantly, you will be able to choose who you want to reach. With mobile marketing, you can target specific audiences by demographics such as age, gender, location, and even buying habits and interests. Having this fine control over who to market to means you can create more targeted and personalized marketing content that would more likely resonate with your audience.
• Cost-effectiveness – You can get started with mobile marketing by just optimizing your website for mobile devices. Also, being able to target your marketing means you will more likely get a return on it than other more generalized marketing strategies. And since mobile marketing has less space to work with, the content will need to be smaller, shorter, and more concise.
• Viral potential – due to the size and ease of consumption of mobile content, it’s also easier to share and has an increased chance of going viral.

How do I implement mobile marketing?

• Make sure your main site is mobile friendly – This is likely the most important step to mobile marketing. Even if you don’t implement all the other methods, doing this can still help your business greatly. Making sure that your customers are able to navigate your site whether on their phone or on their desktop will make them more likely to keep coming back to your site. Mobile users value a seamless and easy-to-navigate experience. Their experience navigating your site on mobile alone can be a make-or-break factor in whether they would want to make a purchase or not.
• Create mobile-friendly content – adjusting your content to keep up with the smaller screen real estate and the shorter window of attention means streamlining your messages and providing the information you want to give upfront. This can also include SEO marketing as most people on mobile would not want to bother going through so many search options and would most likely go with whatever site comes up on the first search page. It all goes back to how mobile users want an efficient and seamless experience.
• Use mobile ads – branch out from the website ad space and put out some mobile ads. You can add ads to other platforms such as mobile apps and games. You can also increase the success of these ads by putting them on apps that are relevant to your products.
• Track the success of your marketing strategy – like most other digital marketing strategies, mobile marketing also has its own suite of ways to track how your audience engages with your ads and content. With this information at your fingertips, you will be able to determine how best to market to your audience.
• Make a mobile app – While making your site mobile-ready is a great first step, taking it to the next level will include making your own mobile app. This way you will have more control over the experience of your users. You can have them sign up, send them to push notifications, monitor and track their app usage and purchases to upsell them with relevant products, entice them with a reward scheme for using the app, and more. You will be able to engage with your audience in more ways when you introduce a mobile app. 

So how do I get started?

Well, you can get in touch with Synergy Advantage! Our team of digital marketing experts can help you get started on an effective digital marketing strategy that can help your business grow. Whether it is with mobile marketing, content marketing, or other strategies, the best place to know your advantage is with Synergy Advantage! Call us today at 1-855-534-6273 or fill out the form below!