The internet age has given us worlds of information at our fingertips and the way we currently navigate it all is through search engines. Most of our web browsing is done through keywords and using search engines to get the information we want. And just like premium ad space, being on the first page of a google search results page is where we want to be if we want our business to get noticed. To achieve that, we’ll need to get into SEO Marketing.

What is SEO Marketing?

SEO Marketing or Search Engine Optimization Marketing is a digital marketing strategy focused on making your website more findable on search engines. It utilizes SEO which is the process of optimizing a website’s technical configuration, content relevance, and link popularity so its pages can become easier to find on search engines. 

How does SEO work?

Search engines like Google and Bing crawl through websites using bots to collect information about each site. They look for things like their content, their media, and how the site is configured and all this information gets indexed on the search engine. From there, algorithms are used to rank these sites by how relevant they are at answering users’ queries on the search engine. These algorithms compare multiple ranking factors to determine what results to show at the top of the search page whenever anyone puts in a query.

Why should I use SEO in marketing my business?

• SEO has become an integral part of digital marketing and has become even more relevant over the last few years. More and more people are becoming dependent on the internet to find solutions for their problems and the first place most would look is on a search engine. 
• SEO can also be a less costly way of generating interest in your website. Compared to other methods such as paid ads, SEO can be as effective as the time and skill that you can invest into finding the right keywords, using them in making quality content, and optimizing your website.
• SEO helps you get quality website traffic. SEO is considered an “inbound” marketing strategy, meaning it’s a way to gain traffic from people who have a higher likelihood of actually being interested in your website and what you’re selling.
• SEO helps make your website more user-friendly. Part of the things to consider in SEO is the page speed, mobile view, readability, and other things that are part of the user experience. This means that making improvements to your SEO will also make your potential customers’ experience better, making it more likely that they will keep coming back to your site and giving you their business.
• Following the best practices for SEO also improves your site’s image. If your site is able to provide useful, relevant, quality content in a user-friendly experience in response to their queries, it paints you and your site as authorities in your field/niche and puts you ahead of your competition in the minds of your site visitors.
• One of the more compelling reasons to use SEO is the fact that your competition is more likely already using it right now. Just this year, at least 61% of B2B marketers consider SEO as a priority in their digital marketing practices. Inter-growth.co determined that as much as 63% of all shopping starts from a search engine and not improving your SEO means you are losing out on all those potential clients while your competitors aren’t.

Where can I get help to improve my SEO?

While there are multiple sources currently available online, it will take time and effort to learn it all and apply it successfully to your business. For the sake of getting started without the guesswork, hiring an SEO specialist would be your best bet. An SEO specialist will be able to take a look at your business and help you find ways to get your site on the front page of search engine results. His job would entail:

• Site assessment – the first thing he would do is to take a look at your site and see where you are currently at in terms of site ranking and he can start identifying areas where you can tweak and improve to get that ranking higher. He’ll need to check multiple factors such as content, site speed, readability, accessibility, site structure, and others so that they can start building a strategy to improve your SEO.

They may also assess your competition to see what strategies are working in their favor and what you can do to get ahead of them.

They will use all this information to identify action plans that you can then prioritize based on what has the more impact on your business.

• Site optimization – now that you have all the information on the areas for improvement and have prioritized the action plans, the SEO specialist can start implementing their strategies. This means making changes to the site structure and contents, researching and generating keywords, adding meta details to the pages on your site, curating and/or creating content, etc. Since these may include services out of the skillset of the SEO specialist, you may also bring in other specialists like web developers and content writers to help implement the strategy. Now take note that SEO is not a one-time fix. It is an ongoing process and your SEO specialist will need to continue making optimizations as time goes by.
• Analysis and reporting – Since this is a long-term strategy, continuous assessment of your site and the strategies implemented is an important part of the SEO specialist’s job. They should be able to determine what is working and what isn’t so that they can make the appropriate changes. Their reports are also how you as the client can determine what you are getting out of the SEO strategies.

SEO is an ongoing and long-term strategy as there are always opportunities to improve in SEO and as search engines become more sophisticated, your SEO experts should also be able to keep up with the evolution and trends in the SEO marketing space.

And here is where Synergy Advantage can help. We are able to assess your site, formulate SEO strategies, and implement those strategies as we have a whole team that includes SEO specialists, web developers, content writers, and more.

Contact us now at 1-855-534-6273 and check out what we can do for your business!